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Candy Crush (2012)

ProMax

Candy Crush is King's sugar-rush interface language: glossy jelly-bright candy tiles cascading down a striped pink board, every surface bulging with specular highlights and drop shadows thick enough to wobble. Fat rounded lettering, radial gradients like hard candy under studio lights, diagonal peppermint stripes, and a pink-on-pink world where every button begs to be tapped. It is unapologetically saccharine, dimensional, and loud — the visual equivalent of a slot machine made of gumdrops, whispering "one more move."

Learn more about the Candy Crush (2012) style

  • OriginStockholm & London, King Digital Entertainment
  • Period2012 (Facebook April, mobile November); peak virality 2013–2014
  • DesignerSebastian Knutsson · Riccardo Zacconi · Tommy Palm · Lars Jörnow
  • Movementscasual free-to-play mobile gaming · match-three puzzle lineage · skeuomorphic candy rendering · freemium UI design

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Slide examples

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