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Candy Crush (2012) — Cover

About Candy Crush (2012)

Candy Crush is King's sugar-rush interface language: glossy jelly-bright candy tiles cascading down a striped pink board, every surface bulging with specular highlights and drop shadows thick enough to wobble. Fat rounded lettering, radial gradients like hard candy under studio lights, diagonal peppermint stripes, and a pink-on-pink world where every button begs to be tapped. It is unapologetically saccharine, dimensional, and loud — the visual equivalent of a slot machine made of gumdrops, whispering "one more move."

Learn more about the Candy Crush (2012) style

Origin
Stockholm & London, King Digital Entertainment
Era
2012 (Facebook April, mobile November); peak virality 2013–2014
Key figures
Sebastian Knutsson · Riccardo Zacconi · Tommy Palm · Lars Jörnow
Movements
casual free-to-play mobile gaming · match-three puzzle lineage · skeuomorphic candy rendering · freemium UI design

Candy Crush (2012) design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Baloo 2Headings
NunitoBody
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