A design system lifted from the Heeler family's backyard: a huge pale Brisbane sky, Bluey's light blue and Bingo's orange, a timber Queenslander up on its stumps, and a strip of lawn under a big tree. Everything is flat colour with only a whisper of painted shading.

Shapes come from how the characters are drawn — circles, ovals and rounded rectangles stacked like a child's drawing. Fredoka carries the names and headings, Open Sans does the reading, and deep navy keeps the text clear against all that sky.