About Aramco World Magazine
Aramco World, the bilingual magazine founded in 1949 by the Arabian American Oil Company, modeled itself on Life and Look — lavish full-color photo features set in classic Times serif, with flowing naskh Arabic alongside the English.
This system distills that mid-century corporate-print voice: a deep desert-green ground, gold sun-disc roundels, schematic pipeline diagrams, and a calm serif editorial rhythm. Matte stock, never screen glow.
- Origin
- Middle East (Dhahran, eastern Saudi Arabia) for a global readership
- Era
- 1950–1990 (magazine founded 1949; first full-color photo cover 1953)
- Key figures
- Saudi Aramco (Arabian American Oil Company) · Aramco World editorial bureau
- Movements
- Mid-century American photojournalism · Corporate magazine design · Gulf oil modernism
Aramco World Magazine design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Noto SerifHeadings
AmiriMono
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