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Tokaj Aszú Label — Cover

About Tokaj Aszú Label

Tokaji aszú is graded by the hod. Botrytised berries are picked one by one, tipped by the 25 kg puttony into a 136-litre Gönci barrel, and the count — three to six — is printed larger than anything else on the paper. Surviving 1910 labels from Tokaj-Hegyalja set the house style: a crowned coat of arms, ochre-gold rules, oxblood display lettering, a red seal, Hungarian in wide caps.

This system reads that label as a layout grammar. A double-rule frame inset from the trim, a strict centred axis, horizontal rules dividing every register, and one large numeral carrying the weight. Gold is flat printed ochre, never foil. The ground is the aged stock itself.

Learn more about the Tokaj Aszú Label style

Origin
Tokaj-Hegyalja, north-east Hungary
Era
1571 first written reference to aszú; 1730 vineyard classification; label style c. 1910
Key figures
Gróf Somssich Tihamér · Rákóczi family
Movements
Habsburg-era Hungarian letterpress · heraldic wine labelling · puttonyos grading system

Tokaj Aszú Label design spec

Colors

Background
Surface
Primary
Secondary
Accent
Text

Typography

Bodoni ModaHeadings
EB GaramondBody
Courier PrimeMono
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