About Surf Woodie Culture
This is the varnished wood flank of a 1962 woodie surf wagon parked on a Southern California beach. The ground is warm koa and mahogany timber grain, the signature note is the aqua-cyan of wave water, and the lettering is hand-painted surfboard-logo script. Golden sun yellow, sun-faded orange, and bleached sand-foam fill out a palette that feels warm, salt-worn, and unmistakably SoCal — never neon, never cold.
- Origin
- Southern California / North America
- Era
- 1950–1990 (1962 woodie-wagon era)
- Key figures
- Dale Velzy · Hobie Alter · Greg Noll · Dewey Weber
- Movements
- 1960s surf culture · hand-lettered surfboard-logo sign painting
Surf Woodie Culture design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
RighteousHeadings
FredokaBody
Space MonoMono
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