Gallery

Shrek Swamp (2001)

ProMax

Shrek Swamp is what happens when a gilded illuminated manuscript gets its boots muddied. Mossy bog greens and bark browns ground a warm storybook page, gold-leaf filigree frames the ceremony of "once upon a time," and then Duloc's candy-colored kitsch — marigold, candy red, gleaming brochure white — crashes the party. It is storybook-warm and faintly gross at the same time.

The system fuses two registers that shouldn't work together and absolutely do: the ornate initial caps and gilt borders of medieval manuscripts against the hand-painted crooked signage of an ogre's swamp. Everything is painterly, earthy, and slightly ugly on purpose — a lovely fairy-tale page that someone large and green just wiped his feet on.

Learn more about the Shrek Swamp (2001) style

  • OriginGlendale, California
  • Period2001 (first film); franchise ran 2001–2010; visual language built on Steig's 1990 picture book
  • DesignerAndrew Adamson · Vicky Jenson · William Steig · James Hegedus · Guillaume Aretos
  • Movementscomputer-animated fairy-tale satire · DreamWorks house style · storybook-illustration pastiche

Web examples

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Slide examples

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