About Rivian Adventure EV
Rivian presents its trucks on white: a seamless studio sweep with no horizon, or a configurator page where the vehicle turns slowly in a field of nothing. The brand's shipped tokens put it plainly — surface-primary #fff, secondary #f2f2f2.
Against that white sits Compass Yellow, paint code A1BP, an earthy ochre chosen to stay clear of taxi neon. Type is calm Hanken Grotesk, spec figures run in Space Mono, and the only saturated thing on the page is the truck.
- Origin
- Irvine, California and Normal, Illinois, USA
- Era
- 2009 founded; R1T deliveries from September 2021; current visual ~2021–2025
- Key figures
- RJ Scaringe · Jeff Hammoud
- Movements
- Electric-vehicle product minimalism · Overland and outdoor brand photography · Direct-to-consumer configurator UX
Rivian Adventure EV design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
Hanken GroteskHeadings
Space MonoMono
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