About Oracle Corporate Red
Oracle Corporate Red is the most concentrated corporate-red identity in software. Built on a single saturated brand-anchor — Oracle-red `#C74634` — paired with bold modernist sans-serif wordmarks in pure black or pure white, the system rejects embellishment in favor of establishment-confidence.
The aesthetic is enterprise-conservative by intent: deep saturated red, deep charcoal, restrained slate-neutrals, generous white space, and zero playfulness. It says "we have run the world's databases since 1977" without raising its voice.
- Origin
- Austin, Texas, USA (formerly Redwood Shores, California)
- Era
- Oracle founded 1977; current red-wordmark identity 1980s onward; Oracle Sans typeface 2014
- Key figures
- Larry Ellison · Safra Catz · Bob Miner · Ed Oates
- Movements
- enterprise database software · 1980s corporate-software gravitas · Oracle in-house brand discipline
Oracle Corporate Red design spec
Colors
Typography
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