About Loom Async-Video Purple
Loom turned the office screencast into a category. Since 2015, founders Joe Thomas, Shahed Khan, and Vinay Hiremath have pushed the idea that a short recorded video replaces most meetings — and Atlassian agreed, acquiring the company for $975M in 2023.
The visual identity rests on one anchor: a saturated electric Loom-purple `#625DF5`, paired with Inter modernist sans-serif, pure white grounds, and friendly rounded corners. Record-button and video-player iconography make the brand legible at any size.
- Origin
- San Francisco, USA
- Era
- 2015 founded; brand refresh ~2020–2024
- Key figures
- Joe Thomas · Shahed Khan · Vinay Hiremath
- Movements
- async remote-work SaaS · 2020s friendly modernist SaaS aesthetic · pandemic-era collaboration tools boom
Loom Async-Video Purple design spec
Colors
Background
Surface
Primary
Secondary
Accent
Text
Typography
InterHeadings
JetBrains MonoMono
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