About Baemin Typefaces
Baemin, the Seoul food-delivery app run by Woowa Brothers, got its voice from old shop signs. Its free Hangul families were traced off photographed 1960s–70s storefronts: BM Hanna from hand-cut signboards, BM Jua from brush-painted boards, BM Dohyeon from cut-and-pasted acrylic letters.
The system is deliberately plain underneath. The page is white, mint is the one colour that leads, and the surfaces are flat panels with hairline edges. Type set at shop-sign size does the work, and a short line of dad-joke copy lands the punchline.
- Origin
- Seoul, South Korea
- Era
- 2012–present; BM Hanna released 2012, Jua and Dohyeon after; Hanna retired July 2025 with Baemin 2.0
- Key figures
- Kim Bong-jin · Woowa Brothers · Sandoll Communication
- Movements
- Hangul type revival from vernacular signage · Free corporate typeface release · Typography-as-advertising
Baemin Typefaces design spec
Colors
Typography
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