About New Typography (Tschichold 1928)
Jan Tschichold's 1928 manifesto "Die neue Typographie" codified the rules of modern asymmetric layout: sans-serif as default, mathematical grids over centered classical balance, and red-and-black rule lines as the only ornament needed. Published when Tschichold was just 26, it became the bedrock of Swiss International Style.
This design system distills Tschichold's doctrine into digital tokens: Work Sans in contrasting weights for crisp hierarchy, constructivist red (#d92020) used sparingly on hairline rules and accent elements, zero border-radius, zero shadows, and generous whitespace governed by a rigorous asymmetric grid.
- Origin
- Munich, Leipzig, later Basel and London
- Era
- 1928 (Die neue Typographie published) — influence persists through Swiss Style to current
- Key figures
- Jan Tschichold · László Moholy-Nagy · Herbert Bayer · Paul Renner
- Movements
- New Typography · Constructivism · Swiss International Style
New Typography (Tschichold 1928) design spec
Colors
Typography
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