Red Bull is the energy drink that became a media empire. The visual identity is built on deep navy-and-silver corporate colors, condensed uppercase typography, and extreme-sports photography of humans doing impossible things — Baumgartner's stratosphere jump, F1 livery, cliff diving.

The palette is premium and dark: Red Bull Navy as the can ground, metallic silver, and a charging-bull yellow that signals energy. Geometry leans diagonal and angular — slashes, chevrons, skewed crops — a design language that says *the limit does not exist*.