About Matson Liner Travel Poster
Matson Lines' 1930s–40s posters and menu covers — illustrated by Frank McIntosh and Eugene Savage — sold Hawaii as a saturated airbrushed paradise. Lagoon turquoise grounds, coral skies, palm-green fronds, and golden sunbursts set off elegant Art Deco titling, luring steamship passengers across the Pacific from San Francisco.
This system distills that cruise-line romance into digital form: a vivid lagoon ground (never cream, never white), smooth airbrush gradients, deco rules and sunbursts, and refined display lettering that carries the glamour of mid-century ocean travel.
- Origin
- Oceania (Hawaii) via San Francisco, Matson Navigation Company
- Era
- 1900–1950 (peak 1930s–40s Matson Lines campaigns)
- Key figures
- Frank McIntosh · Eugene Savage
- Movements
- Art Deco travel poster · Mid-century airbrushed cruise advertising
Matson Liner Travel Poster design spec
Colors
Typography
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