Minhwa is Joseon Korea's folk-painting tradition: bright, cheerfully-stylized auspicious panels that village painters produced from c. 1600–1910 for ordinary people's walls and dowry chests. Tigers reduced to friendly fat striped bodies with googly eyes, magpies scolding from pine trees, peony screens for wedding rooms, scholar's-bookshelf chaekgeori — all in 5–7 saturated mineral pigments bounded by lampblack outline.

The aesthetic feels like the Leeum Museum's Minhwa hall: pomegranate-red, Joseon cobalt, Korean emerald and saffron arranged on mulberry-paper hanji cream. Where elite literati painting demanded restraint, Minhwa is the opposite — village warmth, symbolic cheer, and the self-confidence of a folk shaman painting prosperity onto a wall.