About Alpine Ski Poster
Between 1900 and 1950 the Alpine resorts of St. Moritz, Davos and Zermatt advertised themselves through stone-lithographed posters: stylized skiers carving sunlit slopes beneath a saturated cobalt sky, framed by geometric Deco lettering. Herbert Matter's photomontage and Emil Cardinaux's painterly Matterhorn defined the visual grammar of winter travel.
This system rebuilds that grammar for the screen — a dominant cobalt field, brilliant snow planes, radiating sun-flare motifs and a single warm resort-red accent. Flat lithograph color, diagonal slope geometry, no photo-realism.
- Origin
- Swiss & French Alps — St. Moritz, Davos, Chamonix
- Era
- 1900–1950 (golden age of Alpine ski-travel lithograph posters)
- Key figures
- Herbert Matter · Emil Cardinaux · Roger Broders · Carl Moos
- Movements
- Art Deco · Swiss Plakat poster tradition · Streamline tourism advertising
Alpine Ski Poster design spec
Colors
Typography
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