1955 / CHICAGO / FIELD STUDY
FLIP-TOP
RED / WHITE / GOLD
PACK SEMIOTICS / HARD COVER / INDUSTRIAL RED

THE PACK BECOMES A FLAG

Cadmium red, a white chevron, and gold condensed type turn a small rectangle into public authority.

Flat printed board / sharp geometry / no shadow

RED FOLD 1955 HARD PACK INDUSTRIAL / SHARP / FLAT