unit 01
33
Sport marks built from one stroke family, scaled for streets and stadiums.
monumental graphic system
TotalIdentity
Logo, pictograms, transit maps, and posters share one bright grid.
Radiating lines
Op-art rhythm becomes structure.
Huichol rhythm
Bead patterns scale into public signs.
Black borders
Heavy framing keeps the poster monumental.
Bright blocks
Pink, yellow, and orange stay in motion.
logo
pictograms
wayfinding
fabric
unit 02
MAP
Transit logic stays legible because the same grid handles routes, signs, and tickets.
unit 03
PRINT
Posters, fabric, and event ephemera keep the same bright pulse.