Chapitre
III
The Long Fade
Étage · Annual Letter · MMXXIV
Insight · Retention curve, cohort 2019 — 2024
Subscribers do not churn.
They quietly fade beneath the zinc.
Monthly active readership, by signup cohort
% of original cohort · months since signup
100
75
50
25
0
M0
M6
M12
M18
M24
M30
M36
Month 24
47.8% REMAIN
31.2% at three years
This is the
Paris Zinc Rooftops
design system, applied by
Curio Design
— a design-style library for AI agents. Full Paris Zinc Rooftops guide →
designbycurio.com/learn/zinc-roof-paris