III · The faithful reader
Field notes / 07

Cohort return · first eight editions

Readers don’t churn — they fade.

The break is quiet: each missed edition makes the next return less likely.

Weekly return rate 100% 75% 50% 25% 0% 84% 73% 62% 45% 28% Week 1 Week 2 Week 3 Week 4 Week 8 No dramatic exit. Just fewer returns.
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