Chapter IV · Retention rites
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The fourth quiet week becomes the door out.
When members miss four consecutive notes, return intent falls below the lantern line.
Return rate by consecutive quiet weeks
Bar chart showing return visits dropping from eighty four percent with no quiet weeks to eighteen percent after four quiet weeks.
Return visit rate by weeks silent
Share of members who visit at least once in the next thirty days
100%
75%
50%
25%
0%
84%
73%
58%
39%
18%
11%
0
1
2
3
4
5+
consecutive quiet weeks before next house note
AFTER FOUR QUIET WEEKS
18%
return within thirty days
unless invited back