Subscribers don’t churn —
they fade.

Cohort 2022-Q4 9,418 paid readers
Tracked across 24 months

Fig. 14·A

Engagement Decay — 9,418 Reader Cohort

% of cohort still opening ≥ 1 issue / month

Active openers (% of cohort)

Formal cancellations / month

Reading volume area

Net decay −83 pts · 24 mo

This is the Zagreb School of Animation design system, applied by Curio Design — a design-style library for AI agents. Full Zagreb School of Animation guide → designbycurio.com/learn/zagreb-animation-school-1960