01
Concrete stays concrete.
No softening into cream or ivory. The page ground is documented formwork gray, the same surface the architects refused to paint over.
02
Orange does the pointing, teal does the answering.
One hot signage hue and one cool companion — never three, never four. If the page needs a third color it needs less content, not more palette.
03
Grids carry the building, not the decoration.
Every block sits on a 12-column module borrowed from the Skopje reconstruction plates. We move things between columns, never between fractions of a column.
04
Geometric grotesque, always — no serifs, no scripts.
Work Sans for running text, Archivo for stamps and tags, Space Grotesk for the numbers. A single Univers-lineage voice from caption to headline.