Subscribers do not churn.They fade.

Of every hundred readers we acquire, fewer than thirty are still reading us a year later — and most of those have already stopped opening the dispatch.

The Twelve-Month Verdict

28.4%

Year-One Retention −11.6 pts YoY

Cohort tracked across 14,820 paid subscribers acquired between January and March 2024. Counted active on the first anniversary of signup.

Month Active share of cohort Open

M01 100.0%

M03 78.2%

M06 54.1%

M09 38.7%

M12 28.4%

Cohort baseline Year-end survivors

Source — VOLK internal cohort ledger, Jan–Mar 2024 acquisition wave. n = 14,820. Methodology in Appendix B.

Volk Doctrine Deck · MMXXIV

14/26

This is the NSK / Laibach Retro-Avantgarde design system, applied by Curio Design — a design-style library for AI agents. Full NSK / Laibach Retro-Avantgarde guide → designbycurio.com/learn/yugoslav-nsk-laibach-malevich-1984