03
Audience Health
Retention model
Creator economy pulse
2024
Attention fades before fans leave.
The subscription button is a start line; repeat viewing is the renewal signal.
Share of subscribers still watching new uploads
42K channels
Subscriber activity declines over the first year
A line chart showing active viewing falling from 72 percent in week one to 11 percent by month twelve.
80%
60%
40%
20%
0%
Week 1
Month 1
Month 2
Month 3
Month 6
Month 12
72%
58%
44%
31%
quiet point
18%
active
11%