Chapter II / Retention Private Salon Cohort

Insight 07

Loyalty does not shout; it stays after the room is empty.

78.4%

Twelve-month retention among members invited into the quiet fitting ritual.

+18.6 pt year over year
Retention by client ritual depth A bar chart compares four client groups: browse only at 41.2 percent, single purchase at 53.7 percent, appointment at 66.9 percent, and private salon at 78.4 percent. 30 50 70 90 41.2% 53.7% 66.9% 78.4% BROWSE PURCHASE APPOINT SALON QUIET RITUAL