iv · the silent attrition
Cohort study, FW21–SS24
Maison Noir — Atelier Brief, Winter Lookbook
14
/ 28
Insight
No. 04
Subscribers do not churn
—
they fade.
1.00
0.75
0.50
0.25
0.00
M1
M4
M7
M10
M13
M16
M18
Month 12
Median opens halve.
No cancellation filed.
0.92 · onboarding
MONTHS SINCE SIGNUP
MEAN OPENS / SUBSCRIBER
This is the
Yohji Grisaille
design system, applied by
Curio Design
— a design-style library for AI agents. Full Yohji Grisaille guide →
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