03 • Discovery Analytics WebPulse! • 1995

The Web Was Found by Hand

Share of all site referrals by discovery method — WebPulse! Directory Index, 12,400 indexed sites, 1995

Referral Rate by Discovery Method
60% 40% 20% 0% 62% Directories 38% Word of Mouth 28% Bookmarks 21% Search Engines 7% Banner Ads 3× search rate