Session 04
Retention Analytics 04 / 12

The First 48 Hours
Decide Player Loyalty

Players who engage beyond 4 hours in their first session reach 94% 30-day retention. Those under 30 minutes? Just 11%.

30-DAY RETENTION RATE BY FIRST SESSION DURATION 100% 75% 50% 25% 0% RETENTION RATE 11% 38% 67% 82% 94% UNDER 30m 30–60m 1–2 HR 2–4 HR 4+ HR FIRST SESSION DURATION