B
BrightDesk
Insight series
04 / 06
First-week cohort · week-two return rate
Ease wins the first week.
4,820 new workspaces
The return signal gets brighter with every first step
Cohort view
Week-two return rate rises from 38 percent for people who only open the workspace to 93 percent for people who build a routine.
WEEK-TWO RETURN RATE · PERCENT OF COHORT
spotlight step
100
75
50
25
0
38%
Open
workspace
52%
First
note
68%
Invite a
teammate
81%
Return
next day
93%
Build a
routine
Each small act of ownership makes the next visit feel already underway.
n = 4,820 · Jan–Jun 2025
This is the
Windows XP Bliss (2001)
design system, applied by
Curio
— a design-style library for AI agents. Full Windows XP Bliss (2001) guide →
designbycurio.com/learn/windows-xp-bliss-2001