Case 07
Retention narrative / cohort fade
MarbleDesk research deck
Insight headline

Subscribers don't churn.
They fade into static.

Monthly retention curve
12-month cohort survival across all plans
Day 180 74% retained vs. launch recovery floor 100 90 80 70 60 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Retention index Normalized to launch
Curve still falls after the save campaigns; the floor never turns into a rebound.
MarbleDesk / slide 07