Plate
XII.
Chapter Three
The Field Survey
Volume IV · folio 47
Finding No. 7
Subscriber retention, five-year cohort
Readers do not
depart
they grow quieter, season by season.
Engagement decay, by quarter after sign-up
share opening any issue · n = 18,420
100%
75%
50%
25%
0%
Q0
Q1
Q2
Q3
Q4
Q5
Q6
Q7
By quarter four,
opens have halved.
39%
92% retained
Opened any issue
Still subscribed
Fig. xii — engraved & hand-coloured after the Cardinalia field survey, 2024.
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