Book IV Patronage & Renewal
Vellum & Vine Ledger Leaf 06
The winter subscriber cohort

Loyalty withers after the second silent week.

Renewals fall sharply when a patron waits more than fourteen days for the next letter.

Renewal rate by days since last letter A bar chart shows renewal rates decreasing from eighty six percent at four days to twenty four percent at thirty days, with fourteen days highlighted as the turning point. Renewal rate by silence since the last letter 100% 75% 50% 25% 0% 86% 79% 58% 39% 24% 4 days 7 days 14 days 21 days 30 days minus 21 pts after week two the garden begins to thin Paid reader renewal within one full issue cycle