CHAPTER III · MEMBERSHIP FIDELITY
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Cohort reading · patrons after first order

The farewell begins as a hush, not a break.

To each cohort
its signal

Six-month quieting

−83%

Returning visits per one hundred patrons fall from a bright first month to a near-silent sixth.

Renewal risk rises after month three
Returning visits per 100 patrons Month after first order · 18,420 patron cohort
Line chart showing patron visits fading from 72 to 12 visits per one hundred patrons over six months Month one records seventy-two visits, month two fifty-seven, month three thirty-nine, month four twenty-six, month five eighteen, and month six twelve. 80 60 40 20 0 M1 M2 M3 M4 M5 M6 72 57 39 26 18 12 visits remain silence before churn