Act II · Chapter IV The Spotlight Economy
Emerald Ledger Investor Brief MMXXV
Page XIV / XXII
Finding 04 Retention & the green curtain

Subscribers don't churn — they fade beneath the spotlight.

Insight IV
Monthly Engagement · Cohort 2024-Q1
% of subscribers active in week
100 80 60 40 20 0 JAN FEB MAR APR MAY JUN JUL AUG 94% · WEEK 1 41% · MONTH 6 CURTAIN
Weekly engagement Cancellations (reported)
This is the Wicked Elphaba Emerald design system, applied by Curio Design — a design-style library for AI agents. Full Wicked Elphaba Emerald guide → designbycurio.com/learn/wicked-elphaba-emerald-2003