03 / reader rhythm

INSIGHT 07

The retention horizon

Retention starts before the reader leaves.

Reader attention fades after the first saved issue The share of readers who open a saved issue declines from 58 percent in week zero to 12 percent in week four. Share still opening a saved issue WEEKS AFTER FIRST READ 60% 50% 40% 30% 20% 10% 0% 58% First read WEEK 0 47% Week one WEEK 1 36% Week two WEEK 2 24% Week three WEEK 3 12% Week four WEEK 4
This is the White Sands Gypsum Dunes design system, applied by Curio — a design-style library for AI agents. Full White Sands Gypsum Dunes guide → designbycurio.com/learn/white-sands-gypsum-dunes