Electric Ink · Chapter 03 · Color Psychology 07 / 12

The Loudest Color Always Wins

Across 2,400 consumer tests, high-saturation palettes drove 3.2× more brand recall than muted alternatives.

BRAND RECALL BY PALETTE STRATEGY 20% 40% 60% 80% 24% 31% 38% 67% 84% Monochrome Pastel Earth Tones High Contrast Saturated Pop 3.5× avg.