Chapter 03 · Reader Retention Ma
The quiet departure

Subscribers don’t churn — they fade.

Monthly active readers, January through December 2024

40K 35K 30K 25K 20K Inflection 30.4K Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 42.8K → 19.8K −54% over 12 months
This is the Wabi-Sabi design system, applied by Curio Design — a design-style library for AI agents. Full Wabi-Sabi guide → designbycurio.com/learn/wabi-sabi-japanese