Chapter 03 · Reader Retention
Ma
The quiet departure
Subscribers don’t churn — they fade.
Monthly active readers, January through December 2024
40K
35K
30K
25K
20K
Inflection
30.4K
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
42.8K → 19.8K
−54% over 12 months