Chapter 02 — Retention Analysis
04 / 12
Subscribers don't churn — they fade.
Seventy-three percent of cancellations are preceded by three months of declining engagement
100
75
50
25
ENGAGEMENT INDEX
94
89
78
62
44
27
OCT
NOV
DEC
JAN
FEB
MAR
−71% FROM PEAK
This is the
Vogue Didone
design system, applied by
Curio Design
— a design-style library for AI agents. Full Vogue Didone guide →
designbycurio.com/learn/vogue-didone