Chapter 02 · Motif Share
Điệp Press
Slide 04Tết stall audit · Bắc Ninh

The rooster still anchors the whole wall.

In a 480-print stall audit, first-choice picks clustered around one bright symbol while the rest split across luck, fertility, and heroic memory.

First-choice prints at Tết stalls
n = 480 prints
Motif share by first-choice pick Rooster prints still win the first glance, even when the stall offers a full lucky menagerie. share % 0 10 20 30 40 50 44% Gà trống 23% Lợn đàn 14% Đám cưới chuột 11% Trâu 8% Hai Bà Trưng One bright symbol dominates the stall