Bánh Mới — Deli No. 14
Wrapped Fresh Stamped Daily Served Loud
EST. SAIGON · 2014
Talk 03 A Brand Identity Case Study

Wrap It
In Marigold.

How a saturated yellow ground, chili-red lockups, and chunky grotesque type turned a corner sandwich shop into the loudest brand on the block.

Bread · Chili · Paper · Print
This is the Bánh Mì Deli Wrap design system, applied by Curio Design — a design-style library for AI agents. Full Bánh Mì Deli Wrap guide → designbycurio.com/learn/vietnamese-banh-mi-deli-paper