Chapter III
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Cohort behaviour · weeks 1–24
Subscribers don't churn — they
fade
, one Sunday at a time.
Open-rate by week since signup — Jan 2023 cohort
2024 cohort
2022 baseline
80%
60%
40%
20%
0%
W1
W4
W8
W12
W16
W20
W24
14%
opens, week 24
2022: 32%
This is the
Vietnamese Bamboo Basketry
design system, applied by
Curio Design
— a design-style library for AI agents. Full Vietnamese Bamboo Basketry guide →
designbycurio.com/learn/vietnamese-bamboo-basketry-brown