Chapter III · The Returning Patron
Velvet Canopy Ledger
Plate No. 07
A house-ledger proclamation for proprietors of the grand evening show
Renewal rises
before
silence falls.
Season Patron Renewal by Summons Timing
Share of lapsed-risk subscribers who return for the next procession
80%
60%
40%
20%
42.1%
After
Lapse
49.3%
Final
Eve
57.5%
Fourteen
Days
73.8%
BEST SUMMONS
Thirty
Days
68.2%
Sixty
Days
61.4%
Opening
Letter
n = 18,420 season patrons