CHAPTER 03
/
THE COLLEGIATE LOYALTY ENGINE
PINK NATION · BRAND PERFORMANCE REPORT
FALL 2024
12 / 28
INSIGHT
TAKEAWAY
so cute, right?
THE DORM ROOM
IS
the
STOREFRONT.
PINK NATION · ACTIVE COLLEGE MEMBERS
4.2
M
ACTIVE LOYALTY MEMBERS · FALL '24
+47.8% YOY
VS 2.84M IN FALL '23
DRIVEN BY
CAMPUS-AMBASSADOR DROPS
AND THE TERRY-CLOTH CAPSULE. 1 IN 3 NEW SIGNUPS NOW HAPPEN INSIDE A DORM.
GROWTH BY CHANNEL · NEW MEMBERS (K)
campus wins
0
200
400
600
182
EMAIL
231
PAID SOCIAL
154
RETAIL
389K
CAMPUS REPS
284
REFERRAL
108
PARTNERS
CAMPUS REPS
ALL OTHER CHANNELS
CAMPUS REPS ·
31% OF TOTAL GROWTH
This is the
Victoria's Secret PINK 2004
design system, applied by
Curio Design
— a design-style library for AI agents. Full Victoria's Secret PINK 2004 guide →
designbycurio.com/learn/victoria-secret-pink-2004