CHAPTER04RETENTION ANALYSIS
SUBSCRIBERS DON'T CHURN — THEY FADE.
Monthly active retention across 12-month cohort
100% 80% 60% 40% 20% JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2024 COHORT — MONTHS SINCE FIRST SESSION
This is the VHS Glitch Tape design system, applied by Curio Design — a design-style library for AI agents. Full VHS Glitch Tape guide → designbycurio.com/learn/vhs-glitch-tape-1985