Chapter II / Luminous Retention
Plate 07
Delft cohort study · household patronage
Patronage begins on the third quiet look.
Patron conversion by number of collection viewings
A bar chart showing conversion rising from 6.8 percent on the first viewing to 33.1 percent after five or more viewings, with the third viewing highlighted at 28.6 percent.
Household patron conversion by return viewing
Share of first-season readers who pledged within thirty days
40%
30%
20%
10%
0%
pledge threshold
6.8%
First
14.2%
Second
28.6%
Third
the first decisive return
31.4%
Fourth
33.1%
Fifth+