KICKTURN
Field Notes
Signals / 2025
Data
06 / 08
Takeaway
Activation is a habit, not a handshake
Momentum compounds after
week one.
Cohort activation
/
first six weeks
Share of riders returning after first ride
ACTIVATION RATE / %
HIGHER IS BETTER
100
80
60
40
20
0
28%
41%
55%
64%
72%
79%
WEEK 1
WEEK 2
WEEK 3
WEEK 4
WEEK 5
WEEK 6
FIRST RIDE → WEEK ONE RETENTION
+51 POINTS
This is the
Vans Checkerboard (1966)
design system, applied by
Curio
— a design-style library for AI agents. Full Vans Checkerboard (1966) guide →
designbycurio.com/learn/vans-checkerboard-1966