Valentine study Chapter 04 · ritual and return
Insight note 07 / 12
The tender metric · February edition

Small gestures make love last.

Across one season of notes, the quiet, repeatable rituals outlast the grand occasion.

The keepsake effect

Return rate after each ritual

within 21 days
RETURN RATE · PERCENT 58% 71% 79% 66% 92% Welcome Note Check-in Keepsake Surprise
Five ritual cohorts · n = 2,480 notes Winter 2025
This is the Valentine's Day Hearts design system, applied by Curio — a design-style library for AI agents. Full Valentine's Day Hearts guide → designbycurio.com/learn/valentines-day-hearts