PLAYSET
FIELD NOTES / RETURN LOOP 04 / 06
RETENTION / ROUND 01

Repeat play is the real win.

The easiest first round leaves the strongest reason to come back.

One deck.
Many returns.
RETURN RATE

Players come back for the next round

Latest month Earlier checks
100 75 50 25 0 42% 56% 64% 73% 81% 94% Day one Week one Week two Month one Month two Month three
Share of players returning after a first session Window: 90 days
This is the UNO (1971) design system, applied by Curio — a design-style library for AI agents. Full UNO (1971) guide → designbycurio.com/learn/uno-1971