03 / Retention anatomy

Signal Ledger / 17

55

Subscribers don’t churn — they fade.

Return rate / cohort

New reader cohort · share returning after first issue

N = 42,816

60% 48 36 24 12 0 57% 42% 31% 19% 12% 8% WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 THE QUIET EXIT
This is the Univers Frutiger Numbered Grid design system, applied by Curio — a design-style library for AI agents. Full Univers Frutiger Numbered Grid guide → designbycurio.com/learn/univers-frutiger-grid-1957