Ch. 03 · The Quiet Exit
Annual Reader Report — 2024
Slide 17 / 28
The Finding

Subscribers do not churn — they fade, one unopened issue at a time.

80% 60% 40% 20% 0% M1 71 M2 64 M3 58 M4 52 M5 47 M6 42 M7 38 M8 34 M9 31 M10 28 M11 25 M12 22 median fade Months since subscription started
This is the Ukrainian Vyshyvanka Embroidery design system, applied by Curio Design — a design-style library for AI agents. Full Ukrainian Vyshyvanka Embroidery guide → designbycurio.com/learn/ukrainian-vyshyvanka-cross-stitch